# SOP: Product Launch Day

Purpose: a repeatable, calm launch. Run this the day v1 ships (Day 19 of the plan).

## T-minus 1 day (check before sleep)
- [ ] Product passes the demo test (used for its real job once)
- [ ] One page polished to signature quality
- [ ] Screenshots: 3–5, showing the best moment of use
- [ ] License line written (personal use / one project / etc.)
- [ ] v2.txt exists and the launch scope is frozen

## Launch morning
- [ ] Sales page live with title from autocomplete research (exact words)
- [ ] Price ladder set: free sample / core / bundle
- [ ] Free sample tier created and linked
- [ ] Gumroad/Ko-fi TODO buttons replaced with real links
- [ ] Test purchase completed with a real card (then refunded if policy allows)

## Launch afternoon (2 hours max)
- [ ] 2 community mentions where the product genuinely answers a live question
- [ ] Message 3 friends who fit the buyer profile (personal note, no spam copy)
- [ ] Add the product to your site hub and sitemap (if you have one)

## Launch evening
- [ ] First row in `sales-ledger.csv` (even if it's $0 — log the day)
- [ ] Set a reminder: 10-sale rule review in 2 weeks
- [ ] Stop. The weekly loop starts Monday. Do not "optimize" tonight.

## If launch day goes quiet
Quiet first days are normal. The next 30 days of Friday outreach and SEO win the
market, not launch-hour adrenaline. Check `launch-checklist.md` Week 4.