# Monthly Review (last Sunday of the month, 30 minutes)

## Numbers (from sales-ledger.csv)
- Revenue this month: $______  (prev month: $______)
- Units by product:  ____________________________________
- Top traffic source: ___________________________________
- Email list: ____ (+/- __)

## What the trendline says
- Growing product: ______________  →  next v2 item: ______________
- Flat product: ________________  →  verdict after 90 days? (double down / harvest)

## Bottleneck check (pick the ONE for next month)
- [ ] Traffic too low   → focus: SEO + community outreach
- [ ] Traffic OK, conversion low → focus: sales page + pricing
- [ ] Conversion OK, no repeats → focus: email list + second product
- [ ] Everything busy but revenue flat → focus: raise prices / new tier

## v2.txt promotion
- [ ] Promoted one v2 item into next month's Wednesday ship slots

## Next month's one big thing
> ________________________________