# 30-Day Launch Checklist

Assumes ~6–8 hours/week. Pair with `weekly-ops-tracker.csv`.

## Week 1 — Choose and validate
- [ ] Day 1–2: skills inventory; shortlist 3 ideas across 2 lanes
- [ ] Day 3–5: run `demand-research-checklist.md` on all three
- [ ] Day 6–7: pick the winner ("can I finish in a week?")
- [ ] Write the one-job sticky note; create the product's v2.txt

## Week 2 — Build v1
- [ ] Day 8–12: build the core (structure → feature → content)
- [ ] Day 13–14: the demo test — use it for its real job once
- [ ] Polish ONE page to signature quality; freeze scope

## Week 3 — Package and launch
- [ ] Day 15–17: sales page using the exact autocomplete words; screenshots
- [ ] Day 18–19: upload to marketplace; create the free sample tier; set prices
- [ ] Day 20–21: first honest community mentions (10:1 ratio); tell fitting friends

## Week 4 — Listen and iterate
- [ ] Day 22–26: first full weekly loop; log every question as v2/FAQ material
- [ ] Day 27–28: ship one improvement; review prices against the 10-sale rule
- [ ] Day 29–30: write the public build note; decide month two (double down / next idea)

## After 90 days
- [ ] Ledger trendline up from a small base? → more assets, bundle, sibling pack
- [ ] Flat despite honest effort? → harvest lessons, close politely, next idea